01 — PR comes before marketing. It’s the story and the trust that make marketing worth doing. You earn the right to sell.
02 — Influencer contracts are declining. Direct communication with your own community is proving more valuable and more durable.
03 — Get in the room. Face-to-face builds community and brand equity in ways no algorithm can replicate. Curate your events, treat your early adopters well.
04 — Know who you’re talking to. Speak their language. Clarity of message delivered in a voice your audience recognises. That’s the art of persuasion.
05 — Transparency is the new mystery. Consumers expect the full story – materiality, sourcing, values. Price is a consequence, not the precipitating force.
06 — The physical space creates truth. You can touch the fabric and meet the maker. As AI content mounts, that’s not nothing — that’s everything.
Being Seen, Being Heard, Being Present
