What we do

Janice Breen Burns, known as Jan BB, is a veteran fashion journalist and editor (The Age, Herald Sun, Geelong Advertiser), founder/editor fashion webzine Voxfrock and founder/organiser of FashLab. For her deep knowledge and witty way of writing about fashion as a social construct, she is a frequent media commentator, presenter, workshop and panel facilitator, and design judge (including national/state awards and Fashions on the Field 1980-2019). Jan also conducts regular mentorships and masterclass programmes for emerging fashion journalists and photographers as the co-manager and organiser of Voxfrock Rookie crews (journalism and photography students & graduates). The Rookies cover Melbourne Fashion Weeks and festivals under Jan's supervision and the mentorship of legendary fashion photographer Monty Coles, adjunct professor of photography at RMIT. Jan was a long-time director of the Melbourne Fashion Festival, a role she relinquished in 2021 for a conflict of philosophies about the festival's direction. Finally, Jan achieved a BA (fine arts) and Graduate Certificate (creative writing) from the University of Melbourne and is very happily married with three children.

Vicki Nicola is an innovative and forward-thinking fashion educator, technician  and much admired general manager of FashLab with a career spanning over 30 years working across diverse roles within the industry. From founding her own label, to working with brands as a fashion technician, to educating the next generation to introducing new programs and leading program development to fulfilling various management roles within Melbourne fashion institutions, she has forged a career to make a difference in the fashion industry.

As an innovator in education, her commitment to sustainability was first recognised

in 2012, and since then she has continued to lead in the development of initiatives to

influence positive change for education and as a direct consequence, the industry.

Vicki has recently founded “NicolaNicola” to continue to share her expertise and

knowledge with all facets of the industry, including business, individual mentoring,

masterclasses and custom bespoke work, and a small collection of sustainable

upcycled, reconstructed and locally made fashion. “NicolaNicola” continues to

develop and thrive contributing to industry education and development.

Atusa Alexandra Mo is a digital specialist, communications advisor and our marketing manager at FashLab. She’s been an active member of the fashion scene since 2007 and “done it all” in that time: owned her own fashion label, worked for independent Australian designers, freelanced for digital fashion platforms, co-produced the Creative Essence podcast series with some of Australian fashion’s industry leaders for Voxfrock.com.au and is currently working on FashLab's directory and other major projects under the mentorship of director, Janice Breen Burns.

Atusa is director of Sash Digital Agency , communications professional with a reputation for outstanding communication abilities, an analytical mind and superior stakeholder management and strategy SEO development skills. 

Atusa’s motivations in life are creativity and innovation. “I like to be a part of a community of like-minded people who want to change the world,” she says. “As for my passion in life, I have two: fashion to feed my soul and writing to embed the experience in my thoughts.”